Structure

We work with clients on their organisation design to ensure that strategy and marketing plans translate into results. We focus on four elements of design - the framework, capabilities, cross-functions, and competitive advantage - to ensure they are aligned and clearly linked to the client’s strategy and marketing goals. We help our clients define metrics that really matter for driving results and making effective decisions. The right organization design with insightful metrics gears our client for optimal performance.

Our knowledge of local business environment and our extensive network enable our clients to create and manage strategic relationships and alliances with local partners and potential customers.

Strategy and operational excellence are grounded in a robust legal structure. We also support our client's setup legal structure that optimise their strategy and operational goals. Alongside the legal structure, our expert network can also assist in designing and implementing a robust governance, including reporting, risk management and compliance guidelines for our clients.

Companies and entrepreneurs trusting us will benefit from our extensive network of key players and decision makers as well as our expertise when it comes to international markets and business development strategy.

We work closely with our clients to craft winning solutions specific to their individual challenges. We draw strategic roadmaps with goals for different situations, from launching a business, entering a new market, to managing aggressive growth. Our strategy output defines the right portfolio mix, target segments, pricing, distribution channels and partnerships. 

We partner with clients to ensure a successful execution of their strategy and marketing plan. We embed a joint task force within our client organisation and equip them with comprehensive project plans to ensure key actions are delivered. With new businesses and start-ups, we provide a set of incubation support.

We develop marketing and placement strategies for private equity and venture capital firms. Through strong resources, reach, and access to industry expertise, we provide insightful marketing strategies for private placements in sector specific industries. We can assist newly established companies on crafting their investment story and marketing collateral including referrals, road show support and investor events. Our approach is to work closely with stakeholders on a discreet and confidential basis. 

For some clients, new market entry is best achieved with a partner. We support our clients in partner referrals, screening, and selection within the markets that we operate. Our approach is to manage the marketing outreach on behalf of the client with potential partners, as well as defining the partnership proposition and structure.